Free tools to level up your social presence
20 free tools to measure engagement, estimate earnings, plan campaigns, and make smarter content decisions. No signup required.
For Creators
Measure engagement, estimate earnings, and plan content with data-backed insights.
For Marketers
Model ad budgets, reach, CPM, and campaign costs before you spend.
For Small Business
Understand your social performance without expensive analytics tools.
For Agencies
Quick benchmarks and estimates for client reporting and proposals.
Featured Tools
One popular tool from each platform — Instagram, TikTok, YouTube, Facebook, LinkedIn, and Twitter (X).
Tools
Explore our creator tools designed to help you measure engagement, analyze metrics, and make smarter content decisions.
How Postyno Works
Get accurate social media estimates in three simple steps. No account, no setup, no waiting.
Choose a tool
Select the calculator, planner, or generator that matches your goal. Browse by platform or search from the homepage.
Enter your data
Provide metrics such as followers, views, engagement, CPM, RPM, budget, or campaign settings. All inputs stay in your browser.
Get instant results
Receive accurate estimates and insights to help you make better content and marketing decisions. Share or bookmark results as needed.
Social Media Metrics Guide
Understand the key metrics behind every Postyno calculator. Each definition links to a free tool so you can apply what you learn right away.
What is engagement rate?
Engagement rate measures how actively your audience interacts with your content relative to your follower or reach count. It typically includes likes, comments, shares, and saves. A higher rate signals stronger audience connection and is one of the first metrics brands check when evaluating creator partnerships.
Calculate engagement rateWhat is CPM?
CPM (cost per mille) is the price advertisers pay for every 1,000 ad impressions. It varies by platform, niche, audience location, and season. YouTube creators and Facebook advertisers use CPM to estimate ad revenue and plan campaign budgets before spending.
Estimate YouTube CPMWhat is RPM?
RPM (revenue per mille) represents estimated earnings per 1,000 views or impressions. TikTok creators use RPM to project income from the Creator Rewards program and compare content performance across videos. It helps set realistic monetization targets.
Calculate TikTok RPMWhat is reach?
Reach is the number of unique people who saw your content or ad during a given period. Unlike impressions, each person counts only once. Advertisers use reach to size audiences and set frequency caps so campaigns do not over-expose the same users.
Estimate Facebook ad reachWhat are impressions?
Impressions count how many times your content or ad was displayed, including repeat views by the same person. Combined with reach and budget, impressions help advertisers forecast total ad delivery and compare cost efficiency across campaigns.
Plan Facebook ad budgetWhat is influencer pricing?
Influencer pricing is the fee a creator charges for sponsored content based on audience size, engagement rate, niche, content format, and usage rights. Brands and agencies use pricing benchmarks to negotiate fair deals and forecast campaign costs.
Estimate influencer pricingPlatforms We Support
Dedicated tools for each major social network. Help creators calculate engagement, estimate earnings, plan content, and understand audience performance.
Instagram Tools
Help creators calculate engagement, estimate earnings, plan content, and understand audience performance.
Browse Instagram toolsTikTok Tools
Help creators estimate RPM, calculate diamond earnings, and measure engagement rates.
Browse TikTok toolsYouTube Tools
Help creators estimate CPM, engagement rates, and watch-hour requirements for monetization.
Browse YouTube toolsFacebook Tools
Help advertisers estimate ad budgets, campaign reach, CPM costs, and engagement metrics.
- Facebook Ad Budget Calculator
- Facebook Ad Reach Calculator
- Facebook Ads Cost Calculator
- Facebook Engagement Rate Calculator
LinkedIn Tools
Help professionals create better posts, format content, and improve visibility in the feed.
Browse LinkedIn toolsTwitter (𝕏) Tools
Validate Twitter Cards and preview how links appear on X. Catch broken meta tags before they hurt your click-through rates.
Browse Twitter toolsPopular Use Cases
Postyno helps different audiences solve real social media challenges with free, instant calculators.
For Content Creators
For Influencers
For Advertisers
Popular Calculators
Start with the tools creators and marketers use most. Each calculator includes benchmarks, explanations, and related tools.
Instagram Engagement Calculator
Measure how your audience interacts with Instagram posts and Reels. Enter followers, likes, comments, saves, and shares to get your engagement rate and compare against benchmarks for micro, mid-size, and creator accounts.
Try nowTikTok RPM Calculator
Estimate TikTok creator earnings from daily video views and RPM. Project daily, weekly, monthly, and annual income to set monetization targets and understand how view volume and RPM affect long-term revenue.
Try nowYouTube CPM Calculator
Measure the cost efficiency of your YouTube ad campaigns. Enter total spend and video views to calculate CPM, cost per view, and estimated reach per $1,000 budget. Compare against typical industry ranges.
Try nowFacebook Ad Reach Calculator
Estimate Facebook ad reach and impressions from your media budget. Enter total spend, expected CPM, and average frequency to project unique users reached and total impressions for awareness campaigns on Meta.
Try nowFrequently Asked Questions
Common questions about Postyno and how to use our free online creator tools.
Why Trust Postyno
Postyno was built to give creators, influencers, agencies, and businesses simple access to the social media metrics that drive better decisions.
Built for creators and marketers
Postyno was created to provide simple and accessible tools for creators, influencers, agencies, and businesses who need reliable social media calculations without complex software.
Fast and easy to use
No signup required. Open any tool, enter your numbers, and get results in seconds. Every calculator runs directly in your browser with no installation or learning curve.
Free tools
Access all calculators instantly at no cost. There are no paywalls, trials, or hidden fees. Postyno stays free so creators and small teams can make data-driven decisions on any budget.
Constantly expanding
New tools and platforms are added regularly based on creator needs and platform changes. Check back often or browse by category to discover the latest additions.